In contrast, I could say lots of bad things about Noel Edmonds and Deal Or No Deal. Who came up with the idea, and how did they make their pitch?

“Well, we get 20 people, all of whom who have suffered some kind of sad setback in the last 12 months, and we get one of them to open 19 boxes slowly.”
“And?”
“We have this fake banker who belittles them.”
“Now, you’re talking......
“And, we get Noel Edmonds to......
“Brilliant! Start filming on Monday!”